Point-of-Sales is the next competitive battleground to win hearts of customer with an unforgettable product experience.
You may have an army of salesforce, but its your point-of-sales reps who are your front line soldiers. It is they, who face the customer at point-blank range, face-to-face and eye-to-eye. Do not ignore their sales enablement needs by putting them as untrained or ill-equipped officers on-duty in the direct line of fire, as it can be fatal – for your brand & business. Equip them with state-of-art sales communication technology that actually assists them to win deals with not just hard work but also smart work.
Digitization at point-of-sales is a reality today, it’s time to invest and stack up your digital sales communication ammunition.
Interactive sales enablement solutions is your multi-purpose key to unlock the revenue potential of your business. Move away from the one-sided talk to two-way conversations with an interactive digital content at your point-of-sales.
Here’s how digital content can help you deliver ultimate product experience to the well-informed customer and convert your point-of-sale to point-of-purchase.
Up against the well-informed customer: To convince every walk-in customer has become a tough battle for your sales reps in the world wide web and Google era. Most of the customers have already looked you up online, scanned your product and features, compared it with your competitors. They have curated a list of queries that are holding them back from their purchase decision, and now are looking for vendors who can fit the bill.
If all that you have for sales enablement are static brochures, repeat sales pitch script, video demo and other related documents packed in one folder/CD to put in the hands of your front line sales soldiers, your chances to win this informed customer’s interest is bleak.
Armour your point-of-sales teams with stunning digital representation of all that your documents want to communicate to the customer by just clicking e-Dockets. These are powerful interactive digital documents crafted for sales enablement especially for point-of-sale needs to reciprocate all the answers on-the-go.
Interactive eCatalogue, eBrochure & sales flipbooks/playbooks: Convincing this well-informed digital-savvy customer on buying is both complex & tough today. Brands are creating the digital shopping experience for their customers that are more likely to make their next purchase on a digital device (mobile/tablet) than in stores. Win your customers in the first meeting with stunning interactive e-docket crafted for the ultimate digital experience and packed with all the info your sales rep need to convert leads to deals. These are not PDF files but high-impact, multimedia-rich, responsive, digital content packed with all the info that your sales rep might need during a sales conversation. You just crunched all your relevant documents, saved in multiple formats into one powerful document an e-Docket. A perfect dress to impress for the customer.
Custom-branded mobile apps: Sell better and sell more with interactive storytelling on mobile-ready digital content designed as powerful mobile app for your brands and products. Your app for your brand with your logo, colors and messaging completely customize for your sales teams to go for the kill. Embedded with best-in-class interactivity features for a self-guided tour of customers & device agnostic HTML5 digital experience, makes your brand/products look stunning on any device mobile, tablet, and desktop.
Click-Share-Chat with eDockets: Keep in touch with every customer even after they walk out your store – throughout their buying journey with digital sales enablement. Digital content with interactivity widgets enables you to easily follow-up on interested clients, share with them updates, answer queries, give revised quotes, push notifications and send documents in few clicks on a customized mobile app. Dont’t live in isolation of your customer needs, execute end-to-end sales nurture campaign and co-ordination for faster deal closure.
Follow sales clues with analytics and intelligence: Insights and intelligence about your customer are proven secret weapons that can increase the chances of your hits being more misses in sales strategy & targets. Identify their key areas of interest, content preferences and overall time spent on your sales and marketing documents to formulate customized sales strategy for every customer. Delight him with a targeted content push based on his unique needs. Don’t just work hard, also work smart with content analytics.
Digital is at the heart of effective sales enablement at your fingertips with interactive sales & marketing content. We at Docketzoom help companies deliver high-impact sales enablement solutions for unmatched digital customer experience of their brand/products at any point of their buyer journey. Know more about us at www.docketzoom.com
Latest posts by Ram Chandrasekaran (see all)
- How Technology is Changing the Real Estate Industry - July 10, 2017
- 7 Effective Habits of a Rockstar Realtor - May 23, 2017
- How To Choose The Right Sales Enablement Tool For Your Organization? - January 9, 2017