Do you still remember your favorite rockstar’s name? Although it’s probably been years since you’ve listened to an entire album, the fact remains that this is one name you are not bound to forget anytime soon,
When it comes to client-facing roles, the important end goal to target is to be remembered and referred. In real estate specifically, this is exactly what can get you ahead, faster.
The job of any sales agent involves influencing buying behavior. As a realtor, there are several ways to differentiate yourself in the market while also convincing your clients to buy one of the properties you deal in.
So, what are some of them?
1. An emotional connect
A property buyer is about to spend a whole lot of money on one asset. In some cases, especially for individual home buyers, it’s probably the biggest financial transaction of their life. When a customer in any industry is going to spend a large sum of money, he deserves constant nurturing from the seller.
A realtor who personalizes every sales pitch will have a greater chance of being remembered by the client and being ‘referred’ in the future.
2. Be reachable
The home-buying or property-buying process can be long and tedious. Home buyers especially, need the constant assurance and persistence of the realtor to go through the process in a stress-free manner. If it is difficult to contact you, it might make a client uneasy.
Being reachable at most times of the day if not all the time can help boost the overall sales process.
3. Love at first sight
The way you present property details can play a big role in influencing a buyer’s decision. Technology has come a long way and several high-end realtors use new age tools to enhance the way they showcase property listings and details.
Be one of those who goes that extra mile to showcase property listings in an innovative and memorable manner to grab long lasting attention from customers.
4. Be creatively persistent
Buying property is not a minor task. It’s not something most people do everyday. So turning into a pesky sales realtor may not work. It is extremely crucial to know where to draw the line between persistent and pesky.
Nurture a client’s decision to buy using innovative methods. Send a personalized email, but don’t call immediately after that, for instance.
5. Share testimonials generously
Word of mouth marketing or referrals are a great way to garner trust. You are more likely to trust a realtor that a friend referred to you. While it’s not possible to get every client through referrals, this is where actual and honest testimonials help.
Collect recent testimonials and share them aggressively via your company website or through social media channels.
6. Adjust to client needs
Every client desires to buy property for a different purpose. And every client is different. Not only is it important as a realtor to understand what your client is all about, it is important to adjust to their needs.
If a client prefers being contacted by phone, do so from the beginning. Some may only prefer communication via email. Understanding this helps in sharing relevant property information effectively.
7. Reliable network
A pro-active realtor who can show various different types of property to a potential buyer while also being able to connect them to carpenters or interior decorators will always be appreciated more.
By being a one-stop-shop for your end customer, you will be easing the entire property buying process.
Real estate is a challenging sector. The most successful agents are those who can connect to their client’s core buying emotion and show them a property that matches closest to their dreams. While age-old tricks like being formal and polite or hosting open houses, and putting up ads should be followed, it’s the ‘other things’ that differentiate you in the minds of the end customer that can turn you into a ‘rockstar’ realtor.
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