When a brand is out of sight on digital, it’s not too long till it gets out of customer’s mind too. This can be a subtle conclusion of the latest Mobile App Report by comSCORE that gives away insights on why you should step on the gas with a Mobile App for your sales & marketing.
Mobile is no more a trend – but a business reality. From the latest news, entertainment to the best shopping deals – all catch the customer’s eye first on their hand held mobile screens. And it’s most likely that, all this information is being consumed on a mobile app uniquely designed for customer engagement.
If you are still undecided on the viability of a brand-customized app for your marketing, here are 6 data points from the report that will help you speed up your decision-making process.
Reason 1 – 90% growth of digital media is coming from mobile
The growing popularity of smartphone vis-a-vis desktop or tablet is for the many roles it can play – from a communication device, a camera to a gaming console. This convenience of the all-in-one device and the innovation around mobile apps have completely shifted the digital media landscape in favor of mobile. The report finds this over-whelming growth in digital media is largely driven by mobile apps and, to a lesser extent, mobile web.
Reason 2 – 111% increase on time spent on a mobile app
Smartphone apps have become the primary access vehicle to the internet, representing half of total digital media time spent. With mobile customer base reaching TV-sized audiences, 80% of digital media growth is driven by the smartphone app according to the report findings. Don’t miss the bus, catch the digital pulse of your customers and make your marketing work like greased lightning with a brand-customized mobile app.
Reason 3 – Millennials spend average 90 hrs/month on mobile app
If your customer base is millennial, then mobile app is business critical as the smartphone app usage time was the highest among those aged between 18- 34 years. Shopping apps, news apps, social media apps, TV/Radio apps etc – the app economy travels with the millennial from morning news updates till you book your cab for home after a long day at work. There always an app window open on a millennial smartphone.
Reason 4 – 37% jump in app usage among old age groups
So while the millennials have been digital loyalists, it has been the fresh arrival of 55-64 year olds on mobile apps that promises a wider audience reach and customer touch points for the app economy. Many continue their preference of tablets for news and reading due to the comfort of a larger screen. They are therefore the largest users of tablet apps due to familiarity and their larger screens.
Reason 5 – 87% of total mobile time is on app and 13% is on mobile web
Optimize your business for the mobile web and the mobile app universe. Mobile time spent continues to be dominated by apps, and has maintained the same ratio of app to mobile web time the past two years. Tablets have a higher percentage of activity happen on the browser, given its more comparable screen size to desktop and a lighter selection of tablet-optimized apps.
Reason 6 – Loyalty is more on the mobile app
Compared to the number of users on a mobile web are far greater than on a mobile app. However, while the mobile web is a touch-and-go activity of average 10 minutes/month, the mobile app offered a point of deeper engagement with average of 3 hours/month. Build strong brand loyalty on the app as they spend most of the time on the app.
A lot can happen over a cup of coffee. Bring your customers closer to you with sales & marketing mobility solutions. Talk to us at Docketzoom to build and nurture customer relationships with with an unmatched digital content experience of your marketing content on a brand-customized app – that’s where the action is.
Latest posts by Ram Chandrasekaran (see all)
- How Technology is Changing the Real Estate Industry - July 10, 2017
- 7 Effective Habits of a Rockstar Realtor - May 23, 2017
- How To Choose The Right Sales Enablement Tool For Your Organization? - January 9, 2017